What is Earth Hour?
History of the Hour
Started by WWF and partners as a symbolic lights-out event in Sydney in 2007, Earth Hour is now one of the world’s largest grassroots movements for the environment. Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 180 countries and territories, switching off their lights to show support for our planet.
But Earth Hour goes far beyond the symbolic action of switching off – it has become a catalyst for positive environmental impact, driving major legislative changes by harnessing the power of the people and collective action.
Earth Hour is open-source and we welcome everyone, anyone, to take part and help amplify our mission to unite people to protect our planet.
The mission: Then and Now
In 2007, they encouraged people around the world to switch off their lights to call attention to climate change. More than a decade later, the climate crisis remains, made worse by another urgent threat: the rapid loss of biodiversity and nature.
Natural systems are vital for all our futures – and yet, the rate of global loss of nature during the past 50 years is unprecedented in human history. Nature not only provides us food, water, clean air, and other services worth over US$125 trillion a year – it is also one of our strongest allies against climate change. Protecting nature is one of the most immediate, powerful, and cost-effective solutions to the climate crisis.
Today, Earth Hour aims to increase awareness and spark global conversations on protecting nature not only to combat the climate crisis, but to ensure our own health, happiness, prosperity and even survival.
Learn more about nature loss & climate change here.
2021: The year that counts
2021 presents an unmissable opportunity for change. In 2021, world leaders will come together during key global conferences and forums to set the environmental agenda for the next decade and beyond. Crucial political decisions will be made on climate action, nature, and sustainable development –- decisions that will directly affect the fate of humanity and our planet for years to come.
With your support, Earth Hour 2021 could be a spotlight moment that puts nature at the center of international conversations. Together, we can speak up and show world leaders and other decision-makers around the globe that nature matters and urgent action must be taken to reverse nature loss.
What’s new for 2021?
The first-ever Earth Hour “Virtual Spotlight”
Over the years, the lights-off moment saw entire streets, buildings, landmarks, and city skylines go dark – an unmissable sight that drew public attention to nature loss and the climate crisis.
This year – amidst the current global circumstances – in addition to switching off your lights, we also invite you to raise awareness and create the same unmissable sight online, so that the world sees our planet, the issues we face, and our place within it, in a new light.
How? It’s simple. On the night of Earth Hour (March 27), we’ll be posting a must-watch video on all our social media pages – and all you have to do is share it.
Share it to your Stories or to your wall, re-Tweet it, send it via DM, tag friends in the comments – the choice is yours!
Our goal is simple: put the spotlight on our planet and make it the most watched video in the world on March 27 (or beyond!) so that as many people as possible hear our message.
Be sure to follow us on Instagram / Facebook / Twitter to stay updated!