Travelodge, the UK’s first budget hotel chain, with nearly 600 hotels across the UK, Ireland and Spain has rolled out its new concept, 85 Bar Café, to Ashford Town Centre Travelodge.
In conjunction with the company’s most significant brand transformation to date, which includes a new style reception area and next-generation rooms; the roll out of 85 Bar Café across a selection of Travelodge hotels is in response to consumer research, carried out by Travelodge, to gain further insight into the needs of the modern traveller.
85 Bar Café, a nod to the iconic British hoteliers heritage of when it opened its first hotel in 1985, is an overhaul of the pre-existing Bar Café and offers a welcoming, stylish and comfy space for eating, drinking and unwinding (or a quiet spot for working) whilst also maintaining Travelodge’s quality offering at great value prices.
The upgraded Bar Café, with an all-day dining service, welcomes both hotel guests and passers-by, offering breakfast, lunch and dinner menus as well as light bites and an extensively stocked bar. The £14 Meal Deal** which consists of two courses of either a main and side or dessert can be enjoyed as well as the mix-and-match offer of three light bites**. For those looking for healthier options, a range of food under 600 kcal is offered alongside plenty of vegan and gluten-free dishes for those with dietary requirements. All of this is at great value, including the Unlimited breakfast offer, where two kids under the age of fifteen eat for free.
Other upgraded locations to date include hotels in popular London destinations: London Central Covent Garden Travelodge, London Central Euston Travelodge, London Finchley Travelodge, Birmingham Airport Travelodge, Manchester Upper Brook Street Travelodge and Edinburgh Cameron Toll Travelodge.
The stylish decor creates an inviting and vibrant space. With distinct zones embedded into the design for flexibility in dining, socialising and working, a statement bar acts as the focal point to draw in guests, showcasing the great quality barista coffee, alongside the wide selection of craft beers, premium world wines, spirits and sodas as well as a fantastic selection of cocktails including Picante Margarita and Espresso Martinis.
The distinctive zones have been designed to suit the needs of business and leisure travellers as well as everyday diners and are identified with floor to ceiling bookcase divisions. The use of botanicals oozes charm and the vibrant neon 85 Bar Café signage adds a retro 1980’s touch.
Every 85 Bar Café features a mural, with the numbers 8 and 5 as discoverable elements within. The piece conveys Travelodge’s ethos of bringing people together and putting customers and colleagues at the heart of everything it does. Additionally, SAINT illustrates poster art for the brand, with each piece telling a discoverable music or film reference from 1985 whilst being completely unique to Travelodge.
Sustainability runs through everything that the business does, Travelodge has further implemented measures to reduce its impact on the environment which includes steps being taken at all of its 210 Bar Cafés. This includes the use of energy efficient lighting with motion sensor controls, conserving water usage, reducing food waste and recycling anything from plastics, e-waste and leftover food.
